Integrated Marketing Communication (Sem 5, Bengaluru City Univ)

We have great pleasure in presenting First edition “Integrated Marketing Communication” written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Integrated Marketing Communication. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.

Contents –

1. Introduction
2. Communication Process
3. Marketing Communication
4. Marketing Communication Mix
5. Digital Media and Advertising