We have great pleasure in presenting First edition “International Business” written for students of UG courses. The related matters are written in a simple and easily understandable language with sufficient support from real business information.
This volume is an attempt to provide the students with thorough understanding of international business concepts, methods and techniques. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Unit 1 : Introduction to International Business
Unit 2 : Globalisation
Unit 3 : Role of MNCs in International Business
Unit 4 : International Marketing Intelligence
Unit 5 : EXIM Trade
Skill Development
