The role of logistics has so far been perceived by many senior managers and chief executives, as nothing more than getting the right product to the right place at the least cost. To be successful logistics managers of recent times, however, a wider perspective has to be developed, with the realization of the strategic role of logistic management within the organization. Strategic management of acquisition, movement and storage of raw materials, semi finished goods through an organization and its marketing channels, to fulfil customers order in a most cost-effectively manner does fulfil the value-chain process and plays a vital role in contribution towards organizational profitability.
Contents –
1. Marketing Logistics System
2. Export Marketing Management
3. General Structure of Shipping Industry
4. World Seaborne Trade and World Shipping
5. Freight Structure and Practice
6. U.N. Convention on Liner Code of Conduct
7. Co-Ordination – Role of Intermediaries
8. Indian Shipping
9. Containerisation
10. Inland container Depot
11. Multi Modal Transportation
12. International air Transport
