This book has been the most enjoyable of pursuits for both of us. First shopping mall management book in India which includes right from the concept, design and definition to management with user friendly check list and SOP`s, is perhaps first attempt globally in this arena. We wrote it to create a text that would be easy for today`s shopping mall professionals and retail students to learn from – a book that is focused on Practical concepts rather than information. More than most subjects, Shopping mall management is at its core, a set of ideas, and if readers can master these basic ideas, the rest comes easily.
The Shopping mall business is a more competitive place now than it was when we witnessed first malls in India ten years ago. The competition has increased. There are many tempting options in each metro and mini metro. Shoppers are freer than ever to pick and choose.
| Book Content of Mall Management | |
| 1. Mall Introduction 2. Mall Design Process 3. Leasing and Administration 4. Marketing 5. Shopping Mall Management Annexures |
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