Communication may seem easy since everyone communicates, but so is running since everyone can run. Yet, runners need training when they have to compete. Managers need training to hone their natural communication ability into a fine skill. Effectiveness of communication is not measured by its speed, grace and by its effect on other people.
The information and guidelines presented in this book have been developed from long experience of teaching and working with students of MBA and practicing managers in companies. The authors have organized the content on the basic of the MBA syllabus of Bangalore University.
Contents :
MODULE-1 : COMMUNICATION IN BUSINESS
1. Importance of Communication and Process of Communication
2. Forms of Communication
3. Communication Network of the Organization
4. Oral and Written Communication
MODULE-2 : ORAL COMMUNICATION
5. Fundamentals of Oral Communication
6. Barriers and Gateways to Communication
7. Listening
8. Feedback
9. Communicating by Telephone
10. Public Speaking and Making Presentations
11. Non-Verbal Communication
12. Communication by Organizing Events
MODULE-3 : REPORT WRITING
13. Reports and Formats
14. Structure of Reports
15. Principles of Writing Reports
MODULE-4 : BUSINESS COMMUNICATION
16. Business Letter Format
17. Other Methods of Written Communication
18. Types of Letters
19. Sales Letters
20. Resume and Job Applications
21. Proposals
22. Technical Articles
23. Legal Aspects of Business Communication
24. Negotiating Skills
MODULE-5 : ROUTINE CORRESPONDENCE
25. Circulars and Notices
26. Handling Complaints
27. Formal Invitations
28. Letters of Appointment
29. Evaluating Performance
30. Captions for Advertising
31. Company Documents and Notices
32. Meeting Documentation
