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Managerial Communication

Several of the issues that managers have been indicated and discussed in this book. Students of management need not only to write and speak well,they also need skills to plan and work out suitable communication strategies for the situation and the skills to make the best use of new communication technology. While the principles of communication can be learnt as theoretical information,it is the practice that presents the challenges. Questions have been given at the end of every chapter to enable the students to practice their skills;however,students are advised to apply the principles they learn to situations they encounter in their daily lives, and to the various situations in business that they examine in other subjects such as Marketing and HR.

Book Content of Managerial Communication
Unit-I:Concepts of Communication

    1. Concepts of Communicaton
    2. Forms of Communication
    3. Objectives of Communication
    4. Role of Verbal and Non-verbal Symbols in Communication
    5. Roadblocks and Barriers to Communication

Unit-II:Oral Communication

    1. Listening
    2. Spoken Communication
    3. Business Etiquette and Manners
    4. Oral Presentations
    5. Group Discusion and Teleconferencing
    6. Meetings
    7. Interviews

Unit-III:Written Communication

  1. Business Writing Style and Principles
  2. Appearance and Layout of Business Letters
  3. Types of Letters
  4. Enquiries and Replies
  5. Orders and Replies
  6. Sales Letters
  7. Job Application
  8. Memos and E-mails
  9. Reports-Types and Structure
  10. Writing Business Reports
  11. Writing Business Proposals

 

ISBN

Edition

Second

Year of publication

2011

Pages

338

Weight

542 (In Grams)

Type

Author

S.M. Rai,

Urmila Rai

Publisher

Himalaya pub