Several of the issues that managers have been indicated and discussed in this book. Students of management need not only to write and speak well,they also need skills to plan and work out suitable communication strategies for the situation and the skills to make the best use of new communication technology. While the principles of communication can be learnt as theoretical information,it is the practice that presents the challenges. Questions have been given at the end of every chapter to enable the students to practice their skills;however,students are advised to apply the principles they learn to situations they encounter in their daily lives, and to the various situations in business that they examine in other subjects such as Marketing and HR.
Book Content of Managerial Communication | |
Unit-I:Concepts of Communication
Unit-II:Oral Communication
Unit-III:Written Communication
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