Market Structure and Cost Analysis

Dr. P.N. Reddy - Ph.D. Director, K.K.E.C.S. Institute of Management, Bangalore, Former Dean & Chairman, Department of P.G. Studies in Commerce and Management, Bangalore university.

Prof. H.R. Appannaiah, is an erudite scholar and a prolific writer. He has promoted educational institutions and has a teaching experience of over 50 years, serving in the capacity of professor, principal and the director of postgraduate center. He has widely traveled abroad and has presented many research papers in national and international conferences. He has authored over 90 titles on Commerce and Management subjects, catering to the needs of graduate and postgraduate studies in Commerce and Management. He is a member of Federation of Chambers of Commerce and Industry in Karnataka and has served as Chairman of Business Education Committee, besides being the member of International Trade Committee, IT Committee and Tourism Committee. He has founded Federation of Teachers` Councils of Commerce and Management in Karnataka to revamp business education. As a Founder President, he has contributed to give a new turn to business education in Karnataka. At the instance of the Federation, Government of Karnataka appointed a high-powered committee to restructure business education in Karnataka for which he was appointed as a member. His contribution to commerce and management literature in KANADA (state language) is immeasurable. Glossary of business concepts in Kannada covering over 4,000 concepts on Finance, Marketing, HRM and Accounting authored by him is an academic marvel. This work is acclaimed as a classic literature of its own kind on Commerce and Management in Kannada. Tumkur University has conferred on Prof. H.R. Appannaiah, Doctor of Letters for his thesis on business education. Considering his contribution to business education, Tumkur University (Karnataka) has honored him by conferring "Honorary Professor of Management".

Prof. S. Shanthi has a M.A. and M.Phil. degree in Economics, gold medalist in M.A. and a university rank holder in M.Phil. (Madurai Kamaraj University) and also MBA degree froth Allahabad University. Prof. S. Shanthi is currently a Faculty of Economics and Entrepreneurship in the Mount Carmel College, Bangalore. She has 16 years of teaching experience in the undergraduate and 5 years of teaching for the postgraduate level. Recently, she has developed a passion for entrepreneurship education and taken a keen interest in spreading the awareness of the same among the students. She is a faculty member of National Entrepreneurial Network. She has done EEC (Entrepreneurship Educators Course) offered by Stanford Ventures - USA, IIMB & NEN and EEDC (Entrepreneurship Educators Development Course from ISB, Hyderabad) to enhance her teaching knowledge in the field of entrepreneurship. She is a certified Entrepreneurship educator. She is currently undergoing Mentors Certificate Program of London Business School, Goldman Sachs & NEN. She is also a member of Women Entrepreneur`s Committee of FKCCI. Prof. S. Shanthi has presented papers in the international and national conferences and she also conducted various students workshops on idea generation, opportunity evaluation etc. She has also written case studies.