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Market Structure and Cost Analysis


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Economic is an essential discipline of study in social science. It is also being a science has the ability to analysis, systematise and make an objective study. An a science, it also contributes for progress. This discipline’s main theme is to study the economic behavior of the society. Dispassion of Science has exhibited in all the areas of study of economics.

In business world, businessmen will have the core competence to run their business only in certain areas. They are confronted with several problems which they cannot solve with their business acumen. The tools and laws of economics can provide certain solutions dispassionately. Economic laws are generously used to solve business problems. In this context a new discipline has emerged called Managerial Economics or Business Economics which deals in the application of economic laws to solve business problems. This new discipline has become an essential subject of study in business education in all the universities.

This book is written no provide knowledge about the application of Market Structure and Cost Analysis. Besides, the title covers the syllabus cantent of commerce and business studies of various universities including the 2nd semester syllabus of B.Com, Tumkur University which is introduced from the economic academic year 009-10. This is written in a simple style and new dimensions of learning such as skill development and learning exercises are given. We wish that students will make use of information for enhancing their knowledge.


Contents –

Unit – 1: Market Structure
Chapter – 1 Perfect Competition
Chapter – 2 Pricing Under Monopoly
Chapter – 3 Pricing Under Monopolistic Competition
Chapter – 4 Oligopoly and Duopoly
Unit – 2: Demand
Chapter – 5 Demand Analysis
Chapter – 6 Elasticity of Demand
Chapter – 7 Demand Forecasting
Unit – 3: Production & Cost Analysis
Chapter – 8 Production Analysis – I
Chapter – 9 Production Analysis – II
Chapter – 10 Cost Analysis
Unit – 4: Pricing Policies
Chapter 11 Pricing Policies and Pricing Methods
Unit – 5: Cost of Capital & Capital Budgeting
Chapter – 12 Cost of Capit


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Dr. P.N. Reddy,

Prof. H.R. Appannaiah,

Prof. S. Shanthi


Himalaya pub