We have great pleasure in presenting First Edition “Marketing and Even Management” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Marketing and Even Management, methods and techniques. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students interest.
Contents –
1. Marketing Management and Environment
2. Marketing Mix and Market Segmentation
3. Consumer Behaviour
4. Event Management
5. Conduct of an Event and Procedure
Business Lab Activities
Model Question Papers
