We have great pleasure in presenting the first edition “Marketing Management” written for students of PG courses. The subject matter is writen in a simple and easily understandable language with sufficient support from real business world information.
The language of the book is simle and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about marketing management. We have tried to make the book very useful for the students but still we will thankfully solicit and incorporate the suggestions of our readers. This title “Marketing Management” provides them and opportunity to develop the skills necessary to meet the challenges.
Contents –
1. Introduction
2. Marketing Strategy
3. Marketing Mix Decisions
4. Buyer Behaviour
5. Marketing Research & Trends In Marketing
