We have great pleasure in presenting the edition “Marketing Management” written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficent support from marketing concepts
The language of the book is simple and the coverage of various unit is exhaustive with examples. The work is prepared as a basic material for the learners to know fully about marketing management. We have tried to make the book very useful for the students but still we will thankfully solicit and incorporate the suggestions of our readers. This title “Marketing Management” provides them an opportunity to develop the skills neccessary to meet the challanges.
This is an attempt to provide the students with through understanding of the marketing concepets. In writting this book we have have benifited immensely from the studies of a number of books and the articles written by scholars spread over diversely.
We are sure this book will prove to be useful to students and teachers alike. The book would not have seen the light, but for the grace of God and the blessings and support of our family members and friends.
Contents –
1. Introduction to Marketing
2. Marketing Information System
3. Consumer Buying Behaviour
4. Market Segmentation
5. Concepts of Market Targeting and Positioning
6. Product Planning and Market Strategies
7. Branding, Packaging and Labeling
8. Pricing Decisions
9. Distribution Decisions
10.Promotion Decisions
11.Promotion Tools
12.Issues In Marketing in Devloping Economy
13.Rural Marketing
Solved Model Question Papers
Previous Year Question Papers
Last Minute Revisions (LMR)
