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Marketing Management

250.00

SKU: 7cad1508657b Categories: ,

This book, Marketing Management, addresses these issues fully. Each chapter opens with a Preview Case which will provide you some fundamental ideas about the practical side of the concepts discussed therein. In addition to this, many examples picked out from the current Indian marketing scenario are included in the text. The book is profusely illustrated with samples of product offers, and advertisements relevant to each topic. These will help you to understand the practical side as you learn the theory.

Book Content of Marketing Management
  1. Marketing Management
  2. Marketing Environment
  3. Indian Marketing Environment
  4. Marketing Research
  5. Demand Measurement and Sales Forecasting
  6. Marketing Information System
  7. Market Segmentation and Targeting
  8. Product Planning
  9. The Concept of Product Life Cycle (PLC)
  10. The New Product Development Process
  11. Pricing Decision and Strategies
  12. Distribution (Placing)
  13. Retail Management
  14. E-Marketing
  15. Promotion Mix Decision
  16. Personal Selling And Sales Force Management
  17. Marketing Planning
  18. Case Studies
ISBN

Year of publication

2010

Edition

First

Pages

358

Book Code

Student Dollar Price

10

Type

Author

Dr. K. Karunakaran

Publisher

Himalaya pub