This book has been Written for Students of BBA and MBA and fully covers syllabus of BBA and MBA of universities and Management Schools. The students of BBA will find the book is simple and meets their requirement. At the sometime students and faculty of MBA will find the book meets their requirement in terms of Contents and coverage of all Topics. The serious students of MBA should refer to Second revised and enlarged edition published in 2009 and available in the market.
Book Content of Marketing Management III | |
1. Communication Process 2. Advertising and Communication Mix 3. Creative Aspects of Advertising 4. Advertising Media 5. Impact of Advertising 6. Sales Promotion 7. Sales Promotion Scheme |