We have great pleasure in presenting the first edition “Marketing Management” written for students of PG courses. The subject matter is written in a simple an easily understandable language with sufficient support from real information.
The language of the book is simple and coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about Marketing Management. We have tired to make the book very useful for the students but still we will thankfully solicit and incinerate the suggestions of our readers. This title “Marketing Management” provides them an opportunity to develop the skills necessary to meet the challenges
Contents –
1. Introduction to Marketing
2. Analysing Consumer Behaviour
3. Product, Brand Equity, Services Marketing
4. Pricing, Marketing Channels
5. Direct Marketing & Digital Marketing
6. Sales Promotion, Marketing Planning and Rural Marketing
Case Study
