Marketing Management (Sem 2, Bengaluru Univ)

Dr. B. Chandrashekara, hails from a small village in Hassan District and marched forward considerably to carve a niche in the field of business education in India. He has toiled and moiled to reach the self-prophecy of becoming an established teacher in the field of Commerce and Management. His strenuous and hard work fetched him a place as a matured professor. He has to his credit M.Com, (Rank Holder), MBA, MTM, M.Phil, and Ph.D. He is an accomplished author for Commerce and Management disciplines. He has authored over 15 books on Commerce and Management disciplines already. He has presented and published several research articles in the National and International Conferences, Journals and Magazines. He has been guiding research scholars for their M.Phil and Ph.Ds. His areas of interest covers Taxation, Research Methodology, Marketing Management, Strategic Management, International Finance, Financial Management, Cost Accounting, Financial Accounting and the like. He is a former Treasurer of Karnataka Government College Teachers` Association. He worked as Professor and Head of the Department of Commerce and Management, Maharani`s Arts, Commerce and Management College for Women, Bangalore, a NAAC accredited `A` Grade College. Currently working as Professor in PG Department of Commerce and Management, Government R.C. College of Commerce and Management, Bangalore. He is a resource person visiting several B-Schools in India. E-mail: [email protected]

Dr. K. Ramachandra, has to his credit M.Com.(Rank Holder), MBA., DPM & IR, LLB., and Ph.D., and over two decades of teaching and research experience in the field of Commerce and Management disciplines. He was a High Court Advocate with strong base and exposure on business, taxation, and I PR trade laws. He has produced several Ph.Ds and M.Phils. He has published several International Research Papers in Journals, Magazines and Newspapers of Global Repute. Currently working as Professor and Head of the Department of Commerce and Management, Maharani`s Arts, Commerce and Management College for Women, Bangalore, a NAAC accredited `A` Grade College. A prolific writer and received wide spread acclaim for his power brand books - Services Management, International Finance, Indian Constitution, International Business Laws, Marketing, Research Methodology and the like. He also holds the position of Presidentship of Bangalore University Teachers` Council of Commerce and Management. He is a resource person visiting several B-Schools in India. He is a known personality among the teaching and student community. Formerly he worked as Professor and Head of the Department of Commerce and Management, Government Boys`College, Kolar, as mark of rural service. E-mail: [email protected]

Lakshminarayan N. - MBA, M.Com., PGDHRM, NET., (Ph.D), Faculty and Researcher, School of Commerce & Management Maharani Cluster University, Palace Road Bengaluru- 560 001

Dr. Madhu S. is a distinguished academician and industry expert with over 32 years of experience spanning teaching, research, and the corporate sector. A committed and passionate researcher, he has made significant contributions across various domains including Information Technology, Analytics, AIS, MIS, IPR, HRM, Forensic Accounting, Banking, Entrepreneurship, Marketing Management, Research Methodology, SPSS, Advanced Excel, Financial Modelling. He is a prolific author having published more than 100 books, 4 edited volumes, more than 25 e-books, and 13 hardbound titles. His innovations are reflected through 26 granted design patents and 5 published utility patents. He has also authored 30+ research papers in reputed national and international journals. A recognised authority in the academic community, he holds several prestigious positions, Jury member for Karnataka Startup Cell, Government of Karnataka, Keynote Speaker, Resource Person, and Guest Speaker in national and international programs, Mentor for institutions, facilities and scholars across India. He serves as Member of Board of Studies (BoS) and Board of Examiners (BoE), External Examiner, Dissertation Guide, and Question Paper Setter for various postgraduate and doctoral programs in several colleges and universities. He served as an Invited Professor at the Department of Studies & Research in Commerce, Tumkur University, Tumakuru. A well-rounded and accomplished scholar, Dr. Madhu S continues to inspire through his teaching, publications, innovation, and unwavering dedication to academic excellence. Presently, he is working as Professor in Department of MBA, Jyothy Institute of Commerce and Management, Bangalore. Dr. Madhu continues to bridge the gap between academia and industry. His efforts in promoting intellectual property awareness, guiding research, and fostering academic excellence reflect his vision for a knowledge-driven, innovative, and self-reliant India aligned with the goals of Viksit Bharat 2047.