This book explores the contents of Microeconomics relating to the syllabus of Microeconomics – II (Total Credit: 4) – B.Com. (Business Economics) prescribed by the Mumbai University in the year 2024, Second Semester.
The volume is especially designed as per the syllabus guidelines, course objectives as defined considered in full perspective to justify the course outcome with a clear, considerate understanding of the economic terms, concepts, ideas and practice-orientation in the business reality, along with fulfillment of academic expectations and distinction.
In covering the topics as per the course objectives and mandate course-II, the author has sought to pen down a right way of learning and thinking about economics as an exhilarating and advancing positive social science entailing normative issues of economic life and business culture in modern economic society of India.
Economic concepts at large in microeconomic analysis are illucidated with examples of reality.
Contents –
MODULE 1: Business Decisions in Competitive Markets
Unit – 1: Perfect Competition
Unit – 2: Demand Facing a Price-Taking Firm
Unit – 3: Long-run Analysis of a Perfectly Competitive Firm
MODULE 2: Business Decisions for Firms With Market Power
Unit – 4. Monopoly
Unit – 5: Monopolist Demand Curve and Welfare Cost of Monopolies
Unit – 6: Monopolistic Competition
MODULE 3: Strategic Decision-making in Oligopoly Markets
Unit – 7: Oligopoly
MODULE 4: Pricing Techniques
Unit – 8: Importance of Pricing in Business Strategy
Unit – 9: Primary Objectives
Unit – 10: Profit Maximisation in the Short-run
Unit – 11: Types of Pricing Techniques
Semester End Examination Question Paper
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