We have great pleasure in presenting First edition “Modern Marketing” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Modern Marketing. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
1: Introduction to Marketing and Services
2: Marketing Environment (Macro and Micro)
3: Marketing Mix
4: Marketing Segmentation and Behaviour
5: Recent Trends in Marketing
