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Principles of Event Management (Bangalore Univ)


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The past decade of the Indian economy has witnessed an alarming growth in the size of Event Management Industry. It has grown by leaps and bounds in the recent past and most of the experts in the industry strongly believe that this is just the beginning of a new era.

The scope of Events has been widening day by day and the Events and Entertainment Industry today encompasses events like Fashion and Celebrity Shows, Film Awards, Celebrity Promotions, Road Shows, Musical Concerts, Bollywood’s Shows, TV Reality Shows, Company Conferences, Banqueting Facilities, Tourist Attractions, Sports, Culture, Corporate Seminars, Workshops, Exhibitions, Wedding Celebrations, Birthday Parties, Theme Parties and Product Launch. The continuous rise in the number and the scale of all such events has emerged as the main growth drivers in the sector.


Contents –

1. Introduction to Event Management
2. Event Management Procedure
3. Conduct of Events
4. Public Relations
5. Corporate Events
Motivational Case Study Exercise


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Student Dollar Price

10, 9, 11

Library Dollar Price

180, 236, 316, 224



Year of publication



236, 316, 392, 292



Annie Stephen,

Mr. Hariharan


Himalaya pub