This book of Research Methodology – A Book for the Beginners provides the MMS Sem II Students and Research Scholars with the broad framework for their Research paper writing knowledge. This book will cover all relevant topics required to write good paper with more adherence of statistical tools. This book mainly focuses on Research methodology, scaling while preparation of questionnaire, Statistical tools required to prove hypothesis. The entire book not only focuses on Students, but also to the individuals pursuing their Ph.D. It is as per the syllabus designed by University of Mumbai for MMS/MBA Sem II.
Contents –
1. Relevance and Scope of Research in Management and Steps Involved in the Research Process
2. Identification of Research Problem and Defining Marketing Research Problems
3. Research Design
4. Data Collection Methodology
5. Data Management Plan – Sampling and Measurement
6. Data Analysis
7. Research Report Writing
Annexure 1: Questionnaire
