This book presents the subject of retailing from both academic and pragmatic points of view. We have made an attempt to discuss retail concepts and practices through contemporary examples to provide practical insights to students and managers. Discover, SAQ,s and Review Questions will set a path for brain storming.
Retail management can be made as complicated as one wants to but its success is in its simplicity. It is important to study all the variables that go into making retail store successful but the ultimate test of success is the consumer`s reaction to it.
Contents :
1. Introduction to Retailing
2. Retailers and Retail Formats
3. Retailing Concepts
4. Customer Behavior
5. Retail Strategy
6. Trade Area Analysis
7. Store Location
8. Store Layout & Design
9. Concept of Organisation Structure
10. Human Resource Management-I
11. Human Resource Management-II
12. Leadership-Concept and Models
13. Leadership-II: Effectiveness and Adaptability
14. Planning Merchandise Assortment
15. Buying Merchandise
16. Pricing the Merchandise
17. Controlling the Merchandise
18. Promotional Strategies: Advertising, Sales Promotion and Publicity
19. Promotional Strategies: Store Atmosphere and Personal Selling
20. Store Management
21. Legislation for Retailing
22. Introduction to Retail Research
23. Application of Information Technology
24. Service Retailing
25. Financial Planning for Retail
26. Non-Store Retailing
27. Employee Motivation
