We have great pleasure in presenting First edition “Retail Management” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Techniques of Cost Control. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
1. Overview of Retail Business
2. Retail Organization and Functional Management
3. Retail Marketing Mix and Strategies
4. Recent Trends and Career Opportunities
