Retail Management focuses on key strategic issues with and emphasis on financial considerations and implementation through merchandise and store management. At this time, when the country’s retailing business is going through a transformation, there is a compelling need for those involved in retailing to understand this phenomenon so that they can practice is perfectly.
This book provides in-depth and enriched insights about the varied aspects on Retail Management, retailing trends, pricing and merchandising, segmentation, relationship marketing, and information technology in retailing. This would help the students to have a clarity and understanding on the practical aspects of the subject. It will prove to be a valuable source for building a strong foundation in the subject.
We are confident that this book will surely enable you to become a successful retail professional.
Contents –
1. Retail Management – An Overview
2. Retail Consumer and Retail Strategy
3. Merchandise Management and Pricing
4. Managing and Sustaining Retail
Question Papers