This book presents the rudiments of the subject, keeping the beginners in mind. Once you are initiated into the subject, further advanced study can be persued by browsing through texts such as Product Management, Chunawalla (HPH) where technological and mathematical aspects of the subject are incorporated.
| Book Content of Rudiments of Product Management |
- Nature and Scope of Product Management
- Product Life Cycle and Market Evolution
- Marketing Process and Marketing Planning
- Defining the Competitive Set
- Competitor Analysis
- Customer Analysis
- Demand Measurement and Forecasting
- Product Planning
- New Products: Planning and Development
- Pricing Decisions
- Advertising Decisions
- Sales Promotion Decisions
- Channel Management
- Managing Services Quality
- Financial Analysis for Product Management
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