The first edition of the book, “Rural Marketing – Opportunities and Challenges”. Rural India, with it`s vast size and demand base, offers great opportunities for markets, but thorough understanding of rural India in-depth the needs, psyche and the changing aspiration of the rural folks is the need of the hour.
This book is an outcome of the efforts put to understand the perception of the rural consumer towards products offered by the marketers in rural markets, this book will give facts and figures of rural India for the students of marketing, research scholars and marketers to understand the environment in which the rural markets operate.
This book is a useful source book and I strongly feel that it would serve as a think-tank to the corporates/practitioners and MBA students for new ideas for developing sustainable marketing strategies for the benefit of the rural entrepreneur. An effort is made to study the concept of rural marketing with special reference to FMCG marketed by the Multinational Companies. A good amount of qualitative and quantitative information has come in hand during the course of data collection under the study and the same is used to analyze and interpret valid conclusions and findings.
| Book Content of Rural Marketing | |
| Preface
PART – A |
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