We have great pleasure in presenting First edition “Rural Marketing” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Rural Marketing. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
1. Introduction to Rural Marketing
2. Rural Consumer Behaviour
3. Rural Products and Pricing Strategy
4. Rural Distribution and Communication Strategy
