We have great pleasure in presenting the first edition “Service Marketing” written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real information.
The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about Service Marketing. We have tried to make the book very useful for the students. This title “Service Marketing” provides them an opportunity to develop the skills necessary to meet the challenges.
Contents –
Unit 1: Introduction: Nature and Scope of services
Unit 2: Consumer Behavior in Services Marketing
Unit 3: Customer Relationship marketing and Services Market Segmentation
Unit 4: Customer Defined Service Standards
Unit 5: Service Development and Quality Improvement
Solved Model Question Papers
Last Minute Revision (LMR)
