In this present book with adequate Indian examples, explained the different segments in the services sector that is conceptual backdrop of services, its classification, role in the economy, tourism management, hotel industry, healthcare services, knowledge of the customer and application of marketing mix components in the sector.
Developing a book of this kind is a really challenge to US, but with fortitude, we have mustered enough information from the luminaries in the field and wrote the subjects very lucidly to help our beloved student and reading community. This book is unique in itself, because, you will find no book in the market to encompass all the contents prescribed in the syllabi, we carefully directed our efforts to prepare this book, keeping in mind, the future of our student community, we have done our best to facilitate the readers. The book is worth reading and value for your money.
| Book Content of Services Management | |
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Chapter 1 Introduction to Services Sector Chapter 2 Marketing Mix in Service Industry Chapter 3 Knowledge of the Customer Chapter 4 Planning and Managing Service Delivery Chapter 5 Tourism Management Chapter 6 Management of Hotel Industry Chapter 7 Health Care Services Skill Development Exercises |
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