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Strategic Management

390.00

SKU: PCB0190 Category:

The book is written in a cogent and simple to understand manner. The book has number of current examples directly drawn from Indian Industry and “Strategy-in-Action” boxes that illustrate the various concepts. The readers would find examples from both bricks and mortar and click and mouse firms suitably interspersed in the text. cases have further enhanced the utility of the book. The book is expected to appeal to post graduate students of management and the faculty.

Book Content of Strategic Management
1. Introduction to Strategic Management
2. External Environmental Analysis
3. Internal Environmental Analysis
4. Strategy Formulation
5. Nuances of Strategy Implementation
6. Strategic Control
ISBN

Year of publication

2017

Edition

First

Pages

228

Weight

314 (In Grams)

Student Dollar Price

16

Type

Author

Dr. K. Govinda Bhat,

Professor Govinda Sharma

Publisher

Himalaya pub