Strategic Management has been in use for thousands of years. Great battles in the past were fought and won through successful strategies. It is only now that the terms ‘Strategy’, and ‘Strategic Management’ are being used increasingly in business and management circles. This is justified because; intense competition has literally converted marketplaces into veritable battle fields. Business that strategise perfectly and execute them effectively will only survive.
We have tried to make strat on the intricacies and dynamism on the subject. However, we have tried our best to retain the rigour of the subject and the same time make it easily comprehendible to the students. We have been able to do this by illustrating the concepts with numerous examples.
Contents –
Chapter – 1 Introduction to Strategic Management
Chapter – 2 Environmental Appraisal – External
Chapter – 3 Environmental Appraisal – Internal
Chapter – 4 Corporate Level Strategy
Chapter – 5 Mergers and Acquisitions
Chapter – 6 Stability and Retrenchment Strategies
Chapter – 7 Corporate Restructuring Strategy
Chapter – 8 Business Level Strategies
Chapter – 9 Implementation of Strategy
Chapter – 10 Structural Implementation Considerations
Chapter – 11 Behavioural Implementation
Chapter – 12 Functional and Operational Implementation
Chapter – 13 Strategic Evaluation and Control
