The book “Strategic Management” to the students of Semester VI of T.Y. BBI, to the teachers and the readers. This book is written according to the syllabus prescribed by the University of Mumbai.
Outstanding Features:
1. As per the guidelines of University of Mumbai
2. Simple and Lucid language
3. Bird`s Eye-view boxes given in the text provides a snapshot of the subject matter covered
4. Diagrammatic representation
5. Sufficient examples
6. University papers with hints.
Contents :
Unit 1
1. Introduction to Strategic Management
Unit 2
2. The Environment of Strategic Management
Unit 3
3. Mission, Vision, Goals and Objectives
4. Tools of Strategic Management
5. Types of Strategy
Unit 4
6. Organizational Structure
7. Resource Mobilisation
8. Leadership and Motivation
9. Creativity and Innovation
10. Evaluation and Control
University Paper
