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Stratups and New Age Entrepreneurship (Sem 3, BCom Bengaluru City Univ)

298.00

We have great pleasure in presenting First edition “Startups and New Age Entrepreneurship” written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to pro vide the students with thorough understanding of Startups and New Age Entrepreneurship. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.

Contents –

Unit – 1 Introduction to Entrepreneurship, Entrepreneur and Start-ups
Introduction
Entrepreneurship:
Meaning of Entrepreneurship
Characteristics of Entrepreneurship
Importance of Entrepreneurship
Factors Influencing Entrepreneurship
Types of Entrepreneurship
Entrepreneur:
Meaning of Entrepreneur
Definition of Entrepreneur
Essential of Entrepreneur
Characteristics of a Successful Entrepreneur
Types of Entrepreneurs
Challenges of New Age Entrepreneurs
Issues of New Age Entrepreneurs
Start-ups
Definition of Start-ups
Need for Start-ups
Start-up Eco System
Types of Start-ups
Tech-based Start-ups
Edu-based Start-ups
Food-based Start-ups
Agro-based Start-ups
Retail-based Start-ups
Contributions of Start-ups to Indian Economy
Review Questions

Unit – 2 Skills for Entrepreneurship Development
Introduction
Entrepreneurship Development
Meaning of Entrepreneurship Development
Nature of Entrepreneurship Development
Types of Entrepreneurial Skills
Team Work
Leadership Skill
Critical Thinking Skills
Analytical and Problem Solving Skills
Branding and Marketing Skills
Networking Skills
New Age Technological Skills (AI, ML, DL and Analytics)
Role of Entrepreneurship Development Programmes (EDP)
Review Questions

Unit – 3 Institutional Support for Entrepreneurial Development
Introduction
Institutions Supporting Entrepreneurship
Managerial
Financial
Marketing
Technological
Legal Assistance
Role of IFCI
SFCs
SIDBI
DIC
EDI
SISI
SIDO
KVIC
Commercial Banks
KSSIDC
KSSIC
AWAKE
TECSOK in Promoting Entrepreneurship
Venture Capital
Meaning of Venture Capital
Types of Venture Capitalists
Incubation
Meaning of Incubators
Types of Incubators
Facilities Offered by Incubation Centres
Govt. of India Sponsored Incubation Centres and Programmes
Accelerators
Meaning of Accelerators
Role of Accelerators
New Sources of Funding Entrepreneurs
Angel Investment
Crowd Funding
Review Questions

Unit – 4 Entrepreneurial Framework
Introduction
Identification of Business Opportunities
Steps involved in Starting MSMEs
Financial Steps
Technical Steps
Social Steps
Legal Steps
Managerial Feasibilities of the Project
Review Questions

Unit – 5 Preparation of Business Plan
Introduction
Concept of Business Plan
Format of Business Plan
Components of Business Plan
Significance of Business Plan
Preparing a Business Plan
SWOC Analysis
Preparation and Presentation of a Realistic Project
Proposal and its Appraisal
Challenges in Preparation of Business Plan
Review Questions
Skill Development Activities

ISBN

Year of publication

2026

Edition

Pages

Book Code

Student Dollar Price

12

Type

Author

Ashwini Murthy,

B. Imran Basha,

S. Harish Babu

Publisher

Vision Book House