This book, “E-Global Business” aims to provide a comprehensive overview of the theories, tools, and techniques required to navigate the complexities of this new business environment. Designed specifically for business management students, the book combines foundational knowledge with real-world case studies, helping students bridge the gap between academic learning and practical application.
The content is divided into several key areas. It begins by introducing the fundamental principles of e-business and global commerce, providing students with a solid foundation in the history, development, and structure of digital marketplaces. This is followed by an in-depth exploration of the strategic frameworks needed to build and sustain a successful e-business in the global arena, focusing on key topics such as international market entry strategies, cross-border e-commerce, and digital supply chain management.
The book delves into critical areas like digital marketing, data analytics, and emerging technologies such as block chain, AI, and IoT, which are revolutionising global business operations. Ethical considerations, cybersecurity challenges, and regulatory frameworks that impact e-global business are also thoroughly discussed to prepare students for the practical challenges they will face in the real world.
What sets this book apart is its emphasis on case studies from diverse industries and regions. These real-life examples offer students a clear understanding of how e-business strategies are applied globally, highlighting both success stories and cautionary tales. Whether it is a small startup from a developing country or a large multinational corporation, the case studies illustrate the diverse ways in which businesses harness the power of digital tools to thrive in the global market.
The rapid pace of technological change requires a mindset of continuous learning, adaptability, and innovation. This book aims to equip students with the knowledge and tools needed to not only understand the current state of global e-business but to also anticipate future trends and challenges. As future managers and entrepreneurs, students must be prepared to lead their organisations in this increasingly digital and interconnected world.
Contents –
1. Introduction to E-Business and E-Commerce
1.1 E-Commerce and E-Business
1.2 E-Business
1.3 The Evolution of E-Business
1.4 Electronic-Business Infrastructure
1.5 E-Commerce
1.6 Types of E-Commerce
1.7 Mobile Commerce (M-Commerce)
1.8 Which Forces Fuel E-Commerce?
1.9 E-Commerce Transaction Loop
1.10 The Importance of an Intranet for Businesses Engaged in E-Commerce
1.11 Components of an E-Business Model
1.12 E-Business Challenges
2. E-Global Business and Digital Supply Chain
2.1 Globalisation and Digital Economy
2.2 Transformation of Supply Chains in the Digital Era
2.3 Digital Supply Chain
2.4 International Trade and Legal Considerations
2.5 Logistics and Fulfilment in E-Commerce
2.6 Reverse Logistics and Returns Management
2.7 Intellectual Property Rights in E-Global Business
2.8 Customer Data Privacy and Compliance with Data Protection Regulations
2.9 General Data Protection Regulations (GDPR)
2.10 Supply Chain Sustainability and Responsible E-Sourcing Global Business
2.11 Risk Management in E-Global Business Operations
2.12 E-Global Business Strategy
2.13 Emerging Trends in E-Global Business
2.14 Blockchain Technology
3. Role of AI and Automation in E-Global Business
3.1 Core Areas of AI
3.2 History of AI
3.3 AI Tools and Services: Evolution and Ecosystems
3.4 Types of AI
3.5 Artificial Intelligence Benefits to Business
3.6 Ethical Use of Artificial Intelligence
3.7 Advantages and Disadvantages of AI
3.8 Augmented Intelligence: A Comprehensive Overview
3.9 Applications of Augmented Intelligence
3.10 The Future of Augmented Intelligence
3.11 Artificial Neural Networks
3.12 Evolution of Automation
3.13 Types of Automation
3.14 Areas Where Automation is Used
3.15 Relationship Between Automation and E-Commerce
3.16 Strategic Aims of Automation
3.17 Automation and AI: Pivotal Components for Business Productivity
3.18 Disruptive Technologies Associated with AI and Automation
4. E-Marketing
4.1 The Rise of E-Commerce and Online Marketplaces
4.2 E-Business
4.3 Inter-relationship Between E-Marketing, E-Business, and
E-Commerce
4.4 Building a Web Business
4.5 Sell – Using the Internet as a Sales Tool
4.6 Types of E-Commerce Marketplaces
4.7 E-Commerce Trends
4.8 Types of E-Business Models
4.9 Ways to Improve E-Commerce Operations
4.10 Influencer Marketing – Role of Social Media Influencers
4.11 Reasons for the Growing Popularity of Influencer Marketing
4.12 Why Use Influencer Marketing?
4.13 Collaborative Consumption or Sharing Economy
5. Globalisation and Digital Economy
5.1 What is Digital Transformation?
5.2 The International Business Environment in the Digital World
5.3 Targeting in the Marketing World for Digital Campaign
5.4 Re-targeting
5.5 Digital Marketing Strategies
5.6 Electronic Transactions
5.7 Intellectual Property
5.8 E-Commerce Platforms
5.9 Customer Relationship Management (CRM)
5.10 Social Media Platforms
5.11 Issues in E-Commerce and Social Media Platforms
5.12 Legal Requirements for E-Commerce Business in India
5.13 Compliance for E-Commerce Businesses in India
5.14 Mobile E-Commerce
5.15 Web 2.0
6. Managing E-Global Business Operations
6.1 Logistics Management
6.2 Logistics and Fulfilment in E-Global Business
6.3 Technology Integration
6.4 Challenges and Considerations
6.5 Technologies and Trends
6.6 Reverse Logistics and its Importance
6.7 The Reverse Logistics Process
6.8 Types of Reverse Logistics
6.9 The Critical Role of Returns Management in E-Commerce
6.10 Strategies to Optimise Returns Management
7. Intellectual Property Rights and Protection in Digital Transactions
7.1 Importance of Digital Intellectual Property Rights (DIPR)
7.2 Strategic Importance of IPR in a Digital World
7.3 The Right Approach to IPR
7.4 Copyright and Digital Intellectual Property Rights Protection for Online Works
7.5 The Intersection of Copyright and Digital IP Rights: The Relationship Between Copyright and Digital Intellectual Property Rights
7.6 Digital Rights Management (DRM)
7.7 The Digital Millennium Copyright Act (DMCA)
7.8 International Implications
7.9 Legal Aspects of Domain Name Disputes
7.10 Categories of Domain Name Disputes In-lining or “In-line Linking”
7.11 Data Protection, Data Privacy, Data Security, and Data Health
7.12 Data Protection Regulations
7.13 Data Privacy
7.14 Data Protection Technologies and Practices
7.15 Data Portability and Sovereignty, Mobile Data Protection, Ransomware Defence
7.16 Copy Data Management (CDM), Disaster Recovery as a Service (DRaaS)
7.17 Data Protection vs. Data Privacy and Security
7.18 Data Privacy vs. Data Security
7.19 The Interplay Between Data Privacy and Security
7.20 The Role of Cloud Computing in E-Commerce
7.21 Types of Cloud Services for E-Commerce
7.22 Strategies for Implementing Cloud Computing in E-Commerce
7.23 Supply Chain Sustainability and Responsible Sourcing in EGlobal Business
7.24 Challenges in Achieving Supply Chain Sustainability
7.25 Best Practices for Sustainable and Responsible Sourcing
7.26 Risk Management Strategies in E-Global Business
8. E-Global Business Strategy
8.1 Meaning of E-Global Business Strategy
8.2 Importance of E-Global Business Strategy
8.3 Key Components of an E-Global Business Strategy
8.4 E-Marketing and Online Advertising
8.5 Key Components of E-Marketing
8.6 Online Advertising Channels
8.7 Social Media and Online Reputation Management
8.8 Social Media Platforms for ORM
8.9 Personalisation and Customisation Strategies in E-Commerce
9. Competitive Analysis and Benchmarking in the Digital Marketplace
9.1 Key Components of Benchmarking
9.2 Competitive Analysis Strategies
9.3 Benchmarking Strategies
9.4 Personalisation through Machine Learning and Recommendation Systems
9.5 Key Machine Learning Algorithms for Recommendation Systems
9.6 Benefits of Machine Learning in Personalisation
9.7 Challenges and Considerations
9.8 Social Commerce and the Integration of E-Commerce with Social Media Platforms
9.9 Key Social Media Platforms for Social Commerce
9.10 Benefits of Integrating E-Commerce with Social Media
9.11 Challenges and Considerations in Social Media Commerce
9.12 Voice Search Optimisation and its Impact on E-Commerce Websites
9.13 Key Technologies in Voice Search
9.14 Impact on E-Commerce Websites
9.15 Benefits of Voice Search Optimisation
9.16 Challenges and Considerations
10. Emerging Trends in E-Global Business
10.1 Mobile Commerce and the Rise of Mobile Commerce
10.2 Characteristics of M-Commerce
10.3 Advantages of M-Commerce
10.4 Rise of M-Commerce
10.5 Technological Enablers for M-Commerce
10.6 Artificial Intelligence and Machine Learning in E-Commerce
10.7 Applications in E-Commerce
10.8 Key Technologies
10.9 Blockchain Technology and its Applications in Business
10.10 Applications of Blockchain in Business
10.11 Key Features of Blockchain Technology
10.12 Blockchain Applications Implemented
10.13 Ethical and Sustainable Issues in E-Global Business
10.14 Voice Commerce and the Impact of Smart Speakers on E-Commerce
10.15 Impact of Smart Speakers on E-Commerce
10.16 Influence of Voice Commerce on Electronic Commerce
10.17 Role of Virtual Reality in Enhancing Online Shopping Experiences
10.18 Applications of VR in Online Shopping
11. Cryptocurrencies and their Potential for Transforming Global Payments
11.1 Key Features of Cryptocurrencies
11.2 Role of Cryptocurrencies in Global Payments
11.3 Uses of Cryptocurrencies in Global Payments
11.4 Environmental Sustainability Practices in E-Global Business
11.5 Key Areas of Environmental Sustainable Practices in E-Global Business
11.6 Virtual Reality and Augmented Reality: Role in Online Shopping Business
11.7 Ethical Implications of Artificial Intelligence and Automation in E-Commerce Decision-Making Process
11.8 Ethical Frameworks and Guidelines For AI and Automation in E-Commerce
