Yoga Marketing in India

Dr. Arunangshu Giri is presently serving as HOD and Associate Professor in the School of Management and Social Science, Haldia Institute of Technology, West Bengal. He was awarded Ph.D. degree in Management by IIT-ISM, Dhanbad. He has postgraduate teaching experience of more than thirteen years. His areas of specializations are Marketing, Marketing Research, Research Methodology and Analytics. He has authored several research papers in peer-reviewed national and international journals including Scopus indexed and ABDC category. Also, he has authored 7 books in the field of Management and Social Science. He also received Best Business Academic of the Year Award 2016 (Gold Medal) at the 69th All India Commerce Conference, organized by Lucknow University, Lucknow on 13 November, 2016. Now, he is associated with many research and consultancy projects. He is guiding Ph.D. scholars related with the field of Marketing and HR under MAKAUT (Maulana Abul Kalam Azad University of Technology).

Mrinalini Pandey, a Ph.D. in Management has a decade long teaching and research experience. She is presently working as an Assistant Professor in the Department of Management Studies, ISM, Dhanbad. A member of leading professional bodies of management journals and presented papers in international and national conferences in India and Abroad. She is the recipient of the Prof. Sourya Patnaik Memorial Best Paper Award for her work on Celebrity Endorsements. She has authored two books titles "Strategic Human Resource Development" and "Wake up Dear Consumer".

Satakshi Chatterjee is working as in Assistant Professor in Haldia Institute of Management, West Bengal, India. She has over 4 years of experience in research and teaching. She has done her MBA from University of Mysore, India. She was the University Topper of her post-graduation degree in the year 2016. She has authored 25 research papers in various international journals as well as national journals of repute including Scopus indexed journals. She has also authored 3 books on different subjects of Management. She has contributed 4 chapters in various edited books. She has co-organised multiple academic events on behalf of Haldia Institute of Management, West Bengal, India. She is the recipient of the "Best Young Researcher Award" at the 7th Global Research Dimensions conducted by the University of Mysore, Karnataka and State Planning Board, Karnataka. She is also the recipient of the "Best Paper Award" in the 3rd Conference on "Understanding the Changing Needs in Human Behaviour Leading to Modification of Education for a Better Society", jointly organised by Haldia Institute of Management, West Bengal, India and Lincoln University College, Malaysia. She is also one of the heads of Aryabhatta Astronomy Club which was established under Haldia Institute of Management (an institution under ICARE).