We have great pleasure in presenting First edition “International Business Dynamics” written for students of PG courses. The related matters are written in a simple and easily understandable language with sufficient support from real business world information.
This value is an attempt to provide the students with thorough understanding of international business concepts, method and techniques. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students interest.
We are quite confident, though, that the book can also be adopted and used successfully. We belive that the book is even suited for self-study. This book will provide an up-to-date first foundation for informed discussion of today’s national and global issues.
Contents –
Unit – 1 Introduction to International Business
Unit – 2 Environment of International Business
Unit – 3 Globalization
Unit – 4 WTO and Trading Blocks
Unit – 5 Global Trade and Investment
Unit – 6 Global Ethics and E-Commerce
Unit – 7 Global Business Operations
