We have great pleasure in presenting the first edition “Business Research Methods” written for students of PG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real business world information
The language of book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about business research methods. This title “Business Research Methods” provides them an opportunity to develop the skills necessary to meet the challenges.
Contents –
1. Introduction
2. Research Design and Measurement
3. Data Collection
4. Data Preparation and Analysis
5. Report Design, Writing and Ethics in Business Research
