We have great pleasure in presenting the first edition “Dimensions and Methodology of Business Studies” written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real business world information.
The language of the the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about management and forms of organizations. We have tried to make the book very useful for the students but still we will thankfully solicit and incorporate the suggestions of our readers. This title “Dimensions and Methodology of Business Studies” provides them an opportunity to develop the skills necessary to meet the challenges.
This is an attempt to provide the students with thorough understanding of management concepts. In writing this boook we have benefited immensely from the studies of a number of books and the articles written by scholars spread over diversely.
Contents –
1. Business and Environment
2. Business in India
3. Technology integration in Business
4. Business Ethics
5. Business Research