Contents –
1. Overview of Marketing
2. Marketing Management
3. Marketing Environment
4. Customer Demand and Marketing Segmentation
5. Buyer Behaviour
6. Demand and Sales Forecasting
7. Marketing Information and Research
8. Marketing Research Process
9. Marketing Planning/Strategy
10. Social Responsibility
11. Consumerism/Consumer Protection Act and Business Response to Consumerism
12. Product Plan
13. Product-related Strategies
14. Price (Unique Element in Marketing Mix)
15. Promotion
16. Personal Selling
17. Sales Management
18. Advertising
19. Managing Distribution Channels (Part – I)
20. Managing Distribution Channels (Part – II)
21. Marketing of Services
