We have great pleasure in presenting First edition “Principles of Marketing” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Principles of Marketing. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
1. Introduction to Marketing
2. Consumer Behaviour & Market Segmentation
3. Product & Pricing
4. Promotion and Distribution
5. Recent Developments in Marketing
