We have great pleasure in presenting the first edition “Global Business Environment” written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real information
The language of the book is simple and the coverage of various unit is exhaustive wit examples. This work is prepared as a basic material for the learner to know fully about Global Business Environment . We have tried to make the book very useful for the students but still we will thankfully solicit and incorporate the suggestions of our readers. This title “Global Business Environment ” provides them an opportunity to develop the skill necessary to meet challenges
This volume is an attempt to provide the students with through understanding of Practicals on Global Business Environment concepts. In writing this book we have benefited immensely from the studies of a number of books and the articles written by scholars spread over diversely.
Contents –
1. Global Business and Environment
2. Global Economic Environment
3. Global Trade and Investment Environment
4. Multi National Corporation
5. Social Responsibilities and Ethics
