We have great pleasure in presenting First edition “Customer Relationship Management” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Customer Relationship Management, methods and techniques. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
1. CRM Concepts
2. CRM in Marketing
3. Sales Force Automation
4. Analytical CRM
5. CRM Implementation
