Introduction to Business (Sem 1, BCom Mumbai Univ)

We have great pleasure in presenting First edition “Introduction to Business” written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Introduction to Business. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.

Contents –

Unit 1: Business and Business Environment
a) Business – Introduction, Traditional and Modern Concept of Business, Functions, Scope and Significance of Business. Objectives of Business: Steps in Setting Business Objectives.
b) Business Environment – Concept and Importance of Business Environment, Constituents of Business Environment, Educational Environment and its Impact, International Environment, Current Trends in the World, Climate Change and its Impact.

Unit 2 Project Planning and Business Strategies
a) Project Planning – Introduction, Business Planning Process, Concept and Importance of Project Planning, Project Report, Feasibility Study Types and its Importance, Business Unit Promotion: Concept and Stages of Business Unit Promotion, Location, Factors Determining Location and Role of Government in Promotion, Statutory Requirements in Promoting Business Unit.
b) Business Strategy – Introduction, Concept of Business Strategy, New Trends in Business Strategy, Impact of Liberalization, Privatization, Globalization, Strategy Alternatives in the Changing Scenario, Restructuring and Turnaround Strategies.