Students preparing for careers in business industry and the various professions need to acquire knowledge and skills of business communication.
New methods of communicating messages, growing consumer awareness, and the global reach of commercial activity have changed the style of business communication, and enlarged the need of different skills. These changes have been taken into account while writing this book.
The information and guidelines presented in this book have developed from classroom teaching for various courses at graduate and postgraduate level, and from feedback received from teachers and students of various Universities.
The book presents the material with clarity and conciseness to enable students to read and study it with ease. Short review questions within the chapters and exercises at the end of chapters should be useful for both students and teachers.
Contents –
UNIT I
1. Role and Importance of Communication
2. Verbal and Non-verbal Communication
3. Barriers to Communication
4. Communication Mediums
5. Effective Communication
6. Group Communication
7. Making Presentations
UNIT II
8. Spoken and Written English
9. Etiquette and Manners
10. Vocabulary Development
11. Comprehension
UNIT III
12. Principles of Letter Writing
13. Layout of Letters
14. Enquiries and Replies
15. Complaints and Replies
16. Memos, Circulars, Notices
17. Paragraph Writing
18. Writing Scientific and Technical Reports
19. Drafting and Delivering a Speech
UNIT IV
20. Articles
21. Tenses
22. Active and Passive Voice
23. Direct and Indirect Speech
24. Degrees of Comparison
25. Common Errors
26. Concepts of Learning and Listening
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