We have great pleasure in presenting First edition “Descriptive Business Analytics” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Descriptive Business Analytics. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Unit – 1 Introduction to Statistics
Introduction
Overview of Statistics
Origin of Statistics
Development of Statistics
Managerial Applications of Statistics
MS-Excel Overview
Basics of Spreadsheet
Statistical Functions
Use of Data Analysis Tool Pack
Review Questions
Unit – 2 Data Analysis
Introduction
Data Analysis and Frequency Distribution (DAFD)
Scales of Measurement
Measures of Central Tendency
Pythagorean
Means
Dispersion
Skewness
Kurtosis
Review Questions
Unit – 3 Probability
Introduction
Concepts of Probability
Definitions of Probability
Classical
Relative Frequency
Subjective
Review Questions
Unit – 4 Marginal, Conditional and Joint Probability
Introduction
Probability under Conditions of Statistical Independence
Statistical Dependence
Marginal
Conditional and Joint Probabilities
Review Questions
Unit – 5 Probability Distribution
Introduction
Random Variables
Discrete Probability Distribution
(Binomial & Poisson Distributions)
Continuous Probability Distributions
(Probability Density Functions & Normal Distribution)
Data Mining
Motivation for Data Mining
Definition of DM
Functionalities of DM Systems
Classification of DM Systems
DM Task Primitives
Integration of a Data Mining System with a
Database or a Data Warehouse
Issues in DM
KDD Process
Review Questions
