Communication is the life blood of business organisations world over. Ethical Communication is the building block of successful enterprises. Communication is a two way process. It is an interaction on business matter between managers and employees, other stakeholders of the company and with the society. Conversly, both subordinates and stakeholders talk or write to the top management as and when required. This process of communication in a company is called “Business Communication”.
In several of these interactions both communicator and receiver are satisfied with both spoken and written content of the messages. But sometimes one party to the communication is frustrated by the incompetent, insensitive, incoherent language used by the other. Such communication results in an ineffective corporate communication.
A good understanding of communication allows both the parties to the communication to better comprehend the messages that contribute to develop a successful organisation.
In this title “Business Communication Skills”, the information related to fundamentals of communication, communication skills, communication media and platform, ethical communication and business correspondence, is comprehensively provided in a clear and understandable style. The students and readers can easily comprehend the content.
This work is prepared to satisfy the needs of students who study “Business Communication Skills” as one of the subjects in BBA, 3rd Semester offered by the Bengaluru City University. Students studying “Business Communication” as one of the subjects in BBA and B.Com. of other universities of Karnataka are recommended to study this book for better understanding of the subject.
Contents –
UNIT – 1 FUNDAMENTALS OF COMMUNICATION
UNIT – 2 COMMUNICATION SKILLS
UNIT – 3 BUSINESS LETTERS
