Dr. Reyaz A. Qureshi is an Associate Professor, currently serving as Head of the Department (HOD) in the Department of Tourism, Hospitality and Leisure Studies at the University of Kashmir. He holds a Ph.D. in Tourism Management from Hemvati Nandan Bahuguna Garhwal Central University. With significant academic and professional experience, he has expertise in destination planning and development, tourism marketing, sustainable tourism, and tour and travel operations. He has published numerous research articles in top-tier International peer-reviewed journals, earning him immense recognition in the field of tourism. Dr. Qureshi has also contributed to national curriculum development initiatives with CBSE, NCERT, and the J&K State Board of School Education. He has been actively involved in research projects funded by the Ministry of Tourism, Government of India, addressing tourism policy, destination competitiveness, and international tourism trends. Through his research, teaching, and policy engagement, he continues to advance tourism education and destination development in India.