Dr. Zubair Ahmad Dada is a Senior Assistant Professor of Tourism Management and Programme Coordinator (CDOE) at the University of Kashmir, with over thirteen years of experience in teaching, research, and consultancy. He holds a Ph.D. in Tourism Management from the University of Jammu. His scholarly contributions, published in prestigious Web of Science and Scopus-indexed journals, have garnered numerous citations and a strong h-index, reflecting the lasting impact of his work. A researcher of considerable influence, he has led significant projects backed by esteemed institutions. His dual role as an academician in both campus-based education and distance learning reflects a dedication to making quality education accessible to all. His expertise includes tourism & peace building studies, tourism sociology and anthropology, and cultural heritage studies.