Mr. Mohammad Yusuf M. is an Assistant Professor at AMC Engineering College, Bangalore, with 7 years of academic experience in Human Resource Management and Marketing. He holds a BBA in HR, an MBA in HR & Marketing, and a PGDHRM, and is pursuing his Ph.D. at BMS College of Engineering under VTU. His research interests include HRM, AI in HRM, Marketing Management, Business Analytics, and CSR. He has presented at National and International conferences, published in reputed journals, and actively engages in FDPs, workshops, and seminars.