Advertising and Media Management (Sem 6, BBA, NEP)

We have great pleasure in presenting First edition “Advertising and Media Management” written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Advertising and Media Management. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.

Contents –

1. Introduction to Integrated Marketing Communication
2. Consumer and Media
3. Advertising Program
4. Other Elements of IMC- Sales Promotion, PR, Events and Experiences and Word of Mouth
5. Measuring Effectiveness