The objective of this book is to provide an understanding of the basic concepts of Business Analytics like perspective, predictive and prescriptive analytics, data mining techniques and about statistical procedures.
Business Analytics can help the companies make better and more informed decisions, and achieve a variety of goals. By leveraging data, businesses can better understand the consumer behaviour and gain insight into their competitors.
Statistical knowledge helps you to use the proper methods to collect the data, employ the correct analysis and effectively present the results. Statistics is a crucial process behind how we make discoveries in science, make decisions based on data, and make predictions.
The related matter had been written in a simple and lucid style, easily understandable language even for the below- average students with sufficient support from real business information.
The book has been emphasized with good number of examples and we had given good number of problems and solutions as per the requirement of new trend in the Syllabus and the tables concerned shall see the highlight of the subject for easy understanding of the subject. We had given MCQs, Fill in the Blanks and Short and Long Answers for each unit for the better understanding of the subject.
Contents –
1. Introduction to Business Analytics
2. Descriptive Analytics – I
3. Descriptive Analytics – II
4. Predictive Analytics
Model Question Papers
