We have great pleasuer in presenting the first edition “Brand Management” written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficient support form real information.
The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about Brand Management. This title “Brand Management” provides them an opportunity to develop the skills necessary to meet the challenges.
Contents –
1. Product Management
2. New Product Development
3. Organising for New Products
4. Managing Brand Architecture and Brand Portfolios
5. Leveraging Brand Equity
Solved Model Question Papers
Last Minute Revision (LMR)
